Recently I had the pleasure of writing a guest post for DIY Themes, aka the team behind the Thesis Theme Framework, aka the platform that Web Devils uses here and works with often for our customers.
This article draws attention to 9 of the fundamental steps that can be taken to increase your chances of ranking highly in the search engines. All of these methods are tried and true, as well as considered to be white hat SEO methods.
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Have you heard? Google set up a sting operation to see if Bing was indeed stealing its search results, and sure enough, Google was able to find adequate proof that Bing has been “borrowing” their search results from Google. How were they doing this, you may ask? The New York Times does a good job of boiling it down:
“Google suspected that Microsoft was recording what Internet Explorer users typed into the Google search box and which search result they were clicking—and then using that information to adjust Bing’s results.”
With the blogosphere buzzing about the situation (as they are apt to do about anything related to Google and Microsoft, especially when they’re at odds with each other) the story has garnered enough attention to be featured on the Colbert Report—a show which Bing has been an open and deep-pocketed sponsor, having donated several thousand dollars to relief efforts in the Gulf of Mexico.
Google’s Webspam kingpin Matt Cutts has lends thoughtful insight into the whole debate, taking the time to mention his respect for the people at Microsoft, further adding that he doesn’t believe that Bing is not simply reposting Google’s search results. He does show several screenshots where Google’s and Bing’s search results match exactly for nonsensical phrases. To put it simply, Cutts posits that “clicks on Google are being incorporated in Bing’s rankings,” and he wants it to stop.
For its part, Bing has come out with a statement that is mixed in message, not exactly denying that Bing used Google’s search results as part of their formula, while at the same time obliquely accusing Google of “borrowing” some of their own ideas.
What does all this mean?
For most people, it’s difficult to cipher the significance of such an arcane debate between two tech giants. Let’s suffice it to say that if you focus your SEO efforts to rank high on Google, then you have a pretty good chance at ranking in a similar position on Bing. While this may change over time (certainly if Bing is forced to disregard completely search queries fed into Google, as Cutts wants), it does mean that the search engines use similar logic to serve up results.
With Web Devils WordPress SEO tools, you can learn how to configure your own web pages so that they rank highly on Google (and in turn Bing).
If you have been contemplating getting your website on search engines, it is not as hard as you might think. In this post I will give you some easy steps to help you out, as well as explain the difference between optimizing for the search engines and getting indexed by them. Here is what you
For a SEO panel that I attended, I was asked to give a top 10 list of things to think about when doing search engine optimization. These are my top 10 Easy SEO Tips to get your website ranking. Before we get started, if you are ready to get your website to page 1 now,
This article by Darren Rowse of Problogger is a bit old, but the message behind it has not changed. Informative and interesting content is the best way to garner backlinks. Rowse pointedly states that he has not actively participated in link exchanges, buying links (with the exception of small AdWords and BlogAds campaigns), or shilled
Over the summer, Chris Brogan posted a Simple Blogging Formula on his website, providing some useful guidelines to follow when sitting down to the keyboard to start writing a blog post. His first piece of advice is to write as close to daily as possible—keeping people interested means keeping them engaged on your site. Fresh
Recently I had the pleasure of writing a guest post for DIY Themes, aka the team behind the Thesis Theme Framework, aka the platform that Web Devils uses here and works with often for our customers.