This article draws attention to 9 of the fundamental steps that can be taken to increase your chances of ranking highly in the search engines. All of these methods are tried and true, as well as considered to be white hat SEO methods.
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Have you heard? Google set up a sting operation to see if Bing was indeed stealing its search results, and sure enough, Google was able to find adequate proof that Bing has been “borrowing” their search results from Google. How were they doing this, you may ask? The New York Times does a good job of boiling it down:
“Google suspected that Microsoft was recording what Internet Explorer users typed into the Google search box and which search result they were clicking—and then using that information to adjust Bing’s results.”
With the blogosphere buzzing about the situation (as they are apt to do about anything related to Google and Microsoft, especially when they’re at odds with each other) the story has garnered enough attention to be featured on the Colbert Report—a show which Bing has been an open and deep-pocketed sponsor, having donated several thousand dollars to relief efforts in the Gulf of Mexico.
Google’s Webspam kingpin Matt Cutts has lends thoughtful insight into the whole debate, taking the time to mention his respect for the people at Microsoft, further adding that he doesn’t believe that Bing is not simply reposting Google’s search results. He does show several screenshots where Google’s and Bing’s search results match exactly for nonsensical phrases. To put it simply, Cutts posits that “clicks on Google are being incorporated in Bing’s rankings,” and he wants it to stop.
For its part, Bing has come out with a statement that is mixed in message, not exactly denying that Bing used Google’s search results as part of their formula, while at the same time obliquely accusing Google of “borrowing” some of their own ideas.
What does all this mean?
For most people, it’s difficult to cipher the significance of such an arcane debate between two tech giants. Let’s suffice it to say that if you focus your SEO efforts to rank high on Google, then you have a pretty good chance at ranking in a similar position on Bing. While this may change over time (certainly if Bing is forced to disregard completely search queries fed into Google, as Cutts wants), it does mean that the search engines use similar logic to serve up results.
With Web Devils WordPress SEO tools, you can learn how to configure your own web pages so that they rank highly on Google (and in turn Bing).
If you have been contemplating getting your website on search engines, it is not as hard as you might think. In this post I will give you some easy steps to help you out, as well as explain the difference between optimizing for the search engines and getting indexed by them.
This article by Darren Rowse of Problogger is a bit old, but the message behind it has not changed. Informative and interesting content is the best way to garner backlinks. Rowse pointedly states that he has not actively participated in link exchanges, buying links (with the exception of small AdWords and BlogAds campaigns), or shilled for links on people’s blogrolls. Granted, link exchanges and appearances on blogrolls do provide a link back to your website, I rarely mine a website’s blogroll for more interesting information. Rowse also speculates that the following post types have garnered the most traffic and backlinks to Problogger:
How To Posts
Group Projects/Guest Bloggers
Depending on your website’s mission (and all good websites have a clear and stated mission), it may not be possible for you to use all of these post types when writing new content, but try to incorporate as many as you can.
All the News That’s Fit To Print Post
Breaking news posts are great ways to generate backlinks, especially if you have privileged information or unheard insight on the event at hand. More importantly, you may get some good traffic via Google as more and more people search about the news event. Once they hit your website as a result of your news post, try to engage your new visitors by having other interesting articles and posts easy to find. Continue reading →
Over the summer, Chris Brogan posted a Simple Blogging Formula on his website, providing some useful guidelines to follow when sitting down to the keyboard to start writing a blog post. His first piece of advice is to write as close to daily as possible—keeping people interested means keeping them engaged on your site. Fresh content is a great way to do this. He then suggests a few questions to ask yourself when writing: