Social Media

How Politicans Use Social Media

October 29, 2010

Matt Silverman wrote an article for Mashable not too long ago about how and to what ends politicians are using social networks. To summarize the article in just a few words, social media is not just limited to connecting people or businesses to consumers; politicians also stand to benefit in many ways from using Twitter

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Engaging Your Customers on Twitter

October 26, 2010

In light of our recent series on building a social media presence for your business, I thought it’s worth discussing some of the different ways you can engage your customers on Twitter. Matthew Latkiewicz from Zengage, customer support software Zendesk.com‘s blog about customer engagement, recently contributed an interesting article to Mashable about choosing the right

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Before You Dive Into Social Media, Check The Water

October 22, 2010

This is the third article in our Stepping Into A Social Media Strategy For Your Business mini series. In the last article we talked about putting together Your Social Media Team and what kind of skill sets are needed for that.  Today we are going to talk about actually using the social media tools

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Your Social Media Team

October 19, 2010

This is the second article in our Stepping Into A Social Media Strategy For Your Business mini series. In the first article we talked about the importance of coming up with a strategy before actually getting to the action. This post is going to cover the act of putting together your social media team. We

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Stepping Into A Social Media Strategy For Your Business

October 12, 2010

Some businesses trying to step into the realm of social media are still very confused by the whole concept. Simply put, social media is nothing more than an opportunity to connect with others. As such, using social media for your business is no different than going to industry-specific conventions, meet-ups, etc.  Social media allows anyone

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Getting a Job with LinkedIn

October 5, 2010

LinkedIn is a great place to expand your network of professional connections—and even find a new job. Lewis Howes, author of the book LinkedWorking, recently outlined 13 tips to increasing your marketability on LinkedIn. He provides some insight into effectively engaging the LinkedIn audience and leveraging that interest into employment opportunities. This is a useful

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