This article by Darren Rowse of Problogger is a bit old, but the message behind it has not changed. Informative and interesting content is the best way to garner backlinks. Rowse pointedly states that he has not actively participated in link exchanges, buying links (with the exception of small AdWords and BlogAds campaigns), or shilled for links on people’s blogrolls. Granted, link exchanges and appearances on blogrolls do provide a link back to your website, I rarely mine a website’s blogroll for more interesting information. Rowse also speculates that the following post types have garnered the most traffic and backlinks to Problogger:
- Scoops/Breaking News
- How To Posts
- Group Projects/Guest Bloggers
- Humor Posts
Depending on your website’s mission (and all good websites have a clear and stated mission), it may not be possible for you to use all of these post types when writing new content, but try to incorporate as many as you can.
All the News That’s Fit To Print Post
Breaking news posts are great ways to generate backlinks, especially if you have privileged information or unheard insight on the event at hand. More importantly, you may get some good traffic via Google as more and more people search about the news event. Once they hit your website as a result of your news post, try to engage your new visitors by having other interesting articles and posts easy to find. Continue reading