With WordPress being all the rage for building fast, secure, scalable websites, it is no wonder that over 25 million (and counting) people and business are using it.
So let’s say that you have built your website using the WordPress content management system and you can now easily update your content. How can you incorporate your main hub, your WordPress website, into your Social Media plan?
It’s real easy…Share your blog posts.
When you make a new blog post, you can and should link back to that post using Facebook, Twitter, or both. Doing this will almost immediately drive traffic to your site.
Any time that we share a new blog post here on the Web Devils site, we see a spike in traffic that day. People dig on new material, so give it to them.
Instead of just linking back to your blog post one time, it can be a good idea to re-post the same link several times during a week to increase your reach.
Not everyone checks in on their social media accounts at the same time, so varying the times when you post can be beneficial.
For example, let’s say you have a new blog post ready on Monday morning, your social media posting schedule for that post could look like this.
Monday: 9am
- “Check out this new blog post on my website – http://mysite.com/post1″
Wednesday: 12pm
- “Did you see my new blog post from Monday? – http://mysite.com/post1″
Friday: 4pm
- “In case you missed it, check out my new post – http://mysite.com/post1″
Doing this covers more digital ground. It is important to have a steady stream of regular updates in between those updates so that your followers will not just see the same link over and over. Mix it up and keep it real.
Trying to remember to repost your links to different social media sites at different times of the week can be a daunting task, especially if you are publishing more than once a week. So that you do not have to physically be at the computer updating your status all day, I want to recommend two FREE online applications that will make your life easier.
Postling and Hootsuite
Postling.com is a social media management tool that helps you monitor and interact with all the different pieces of your web presence. You can easily connect to Facebook and Twitter and then schedule your updates to go out. They also track review sites like Yelp, allow ‘tracking’ similar to Google Alerts, connect to your blog comments, and tons more.
Hootsuite.com is similar application without quite as many management features outside of the social networks that you connect with. What you do get however is a great visual review of the social media accounts that you are monitoring. This is good for when you are physically at the computer and would like to scan your mentions, messages, people you follow, etc. Hootsuite does allow scheduling and the interface is very easy to use.
We use both of these applications daily and recommend that our clients do as well.
Now go write a blog post, schedule it to go out a couple times during the week, and watch your traffic grow!
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